Betfair Privacy Policy โ How Data Is Managed
The Betfair privacy policy explains what personal information may be collected, why it is processed, how it can be shared, and which rights users may exercise.
Betfair Privacy Policy and Account Security
Compare the sportsbook, exchange, live in-play, virtual sports, streaming, and esports features before choosing how to bet.
Sportsbook
Pre-match and in-play odds on 1000s of events. Traditional betting with the best odds guaranteed.
Exchange
Set your own odds. Trade your bets. Lay selections. Get better odds than any sportsbook.
Live In-Play
Trade odds as the match unfolds. Cash out your profit or minimize losses in seconds.
Virtual Sports
Virtual horses, dogs, greyhounds 24/7. Instant results. No waiting between events.
Streaming
Watch selected horse racing and football live in the Betfair app. Stream and bet together.
Esports
Dota 2, Counter-Strike, League of Legends. Trade esports odds live during tournaments.
The Betfair privacy policy describes how information linked to an account may be collected, used, stored, and protected. This page is a plain-English summary for visitors to en-betfair.com and does not replace the operator's official privacy notice. Users should always review the current policy presented during registration or in the account area.
Information We Collect
Account services may require identification details, contact information, date of birth, payment information, account credentials, device data, IP addresses, location signals, betting history, transaction records, marketing preferences, and communications with support. Verification documents may include government-issued identification, proof of address, payment ownership evidence, and source-of-funds information. Technical logs can record browser type, device identifiers, login events, security alerts, and cookie choices.
How We Use Your Information
Information may be processed to create and operate accounts, confirm age and identity, settle transactions, prevent fraud, detect harmful gambling patterns, comply with licensing duties, provide customer support, improve products, personalise services, and deliver marketing where consent or another lawful basis permits it. Automated systems may flag unusual behaviour for review, but important account decisions may also involve trained staff.
Data Sharing and Disclosure
Personal information may be shared with payment providers, identity-verification services, fraud-prevention specialists, analytics vendors, cloud and hosting suppliers, professional advisers, group companies, regulators, law-enforcement bodies, and responsible-gambling services where permitted or required. Service providers should receive only the information needed for their role and should be bound by confidentiality and security obligations. Information may also be disclosed during a lawful business transfer or restructuring.
International Transfers and Retention
A global platform may process data in more than one country. Where information moves across borders, contractual clauses, approved safeguards, or other lawful transfer mechanisms may be used. Retention periods depend on legal duties, licensing rules, dispute needs, fraud prevention, and account history. Some records may be kept after account closure because gambling and financial regulations require it.
Your Rights
Depending on location, users may request access, correction, deletion, restriction, portability, or objection to certain processing. Users may also withdraw consent for marketing, complain to a data-protection authority, or ask for information about automated decisions. These rights are not absolute. A request can be limited where identity cannot be confirmed or where legal retention duties apply. Requests should be submitted through the official privacy or support channel using the registered email address.
Security and Account Protection
Users should create a unique password, enable available security features, keep devices updated, and avoid sharing login codes. Suspicious emails, unexpected payment requests, or unauthorised account changes should be reported immediately. No legitimate support agent should ask for a full password or one-time security code. Public or shared devices should not be used for sensitive account activity.
Contact and Last Updated
Questions about privacy should be sent through the operator's official support or data-protection contact. Include enough information to identify the account without sending unnecessary payment details. This page was last updated on 14 July 2026.